Bring the Joy of Singapore’s Most Iconic Dim Sum Brand to Your City
SIMPLY HAPPIER DIM SUM, NOW FOR THE WORLD
Since 1962, Swee Choon has been the heartbeat of late-night suppers and joyful gatherings in Singapore. Now, we’re opening our doors to the world.
Enquire About FranchisingWho We Are
A Heritage Brand With 62 Years of Excellence
From a humble roadside stall at Jalan Besar to multiple outlets across Singapore, Swee Choon Tim Sum Restaurant has become a cultural icon. For over six decades, we’ve stayed true to our time-honored recipes, while adapting to modern tastes and lifestyles.
Our signature dishes — the juicy Siew Mai, crispy Mee Suah Kueh, and molten Salted Egg Yolk Custard Pao — are cherished across generations. They’re more than just food; they’re part of Singapore’s dining culture.
Why Franchise With Us
3 Key Strengths
Trusted Legacy
Six decades as Singapore’s most beloved dim sum brand.
Franchise-Ready Systems
Proprietary spice blends, centralized supply chain, and a tech-enabled franchise management platform designed for scalability.
Signature MenuHeroes
Proven hero SKUs engineered for taste consistency, operational efficiency, and cost optimization.
Franchise Formats
Flexible Models for Every Market
Each format is designed to adapt to your market’s real estate landscape, investment size, and consumer preferences.
Flagship Restaurant
Full-service dining experience with complete brand immersion.
Food Court Kiosk
Compact format for quick service and scalability.
Express Outlet
High-traffic hubs such as malls, airports, and transport nodes.
Catering & Events
Mobile setup for corporate and social functions.
OUR GLOBAL VISION
FROM SINGAPORE TO THE WORLD
From Jalan Besar to your city — let’s make dim sum Simply Happier everywhere.
We’ve built a brand that transcends borders. Today, Swee Choon is expanding across Asia and beyond, with opportunities in:
WHAT YOU GET AS A PARTNER
Proprietary Supply Chain
Access to signature items and sauces from our central kitchen.
Comprehensive Training
Structured onboarding, SOPs, and staff training.
Marketing & Branding
Proven playbooks, campaigns, and influencer reach.
Tech-Enabled Management
Franchise platform for efficiency, reporting, and consistency.
Ongoing R&D
Regular product development and brand innovations.
WHAT WE LOOK FOR
WHO WE PARTNER WITH
We are looking for committed partners who share our values of heritage, quality, and innovation.
- Experienced F&B operators or established groups
- Entrepreneurs passionate about Asian dining culture
- Investors with strong operational readiness and local execution capabilities
- Partners who can champion Swee Choonas custodians of our legacy
REQUEST OUR FRANCHISE PROSPECTUS
GET EXCLUSIVE ACCESS
Our detailed Franchise Prospectus outlines everything you need to evaluate Swee Choon — from brand history and operational models to partner expectations. To receive it, please complete the form below.
